COVER STORY: INSIDE THE ROOM WHERE WELLNESS IS HEADED

By Adrienne Dawkins-Smith, Editor-in Chief, Flexzone Life Magazine

On August 3rd and 4th, Downtown Los Angeles became the epicenter of the wellness industry as Live Love Spa hosted its 9th Annual Wellness Month Trends Event at Hudson Loft. What started in 2018 as three modest launch events in LA, Chicago, and New York has grown into the industry’ s flagship gathering. This year alone, attendance more than doubled from roughly 300 to 625 attendees, prompting organizers to expand from two floors of Hudson Loft to all four.

Flexzone Life Magazine was there as press, alongside more than 300 spa leaders from brands like Marriott, Hilton, Four Seasons, Hyatt, Ritz-Carlton, Montage, Fairmont, Life Time, and Equinox, plus over 60 innovative wellness brands and media. The energy across all four floors reflected an industry in the middle of a real shift, one where wellness has moved from a niche conversation among experts to a mainstream, everyday pursuit. Brands in attendance spanned the full spectrum of what’ s next in spa and beauty: high-tech facials from Skin Moderne and Candela’ s next-level Glacé facial, organic facials and skincare from Eminence Organic Skin Care, and the Rosée Glow Facial from French luxury brand Phytomer. Skincare innovation was well represented too, with Yon Ka, Nelly De Vuyst, and Circadia showcasing their latest lines, and premium brand FACTORFIVE debuting its new hair care powered by human stem cell – derived growth factors. Hair care had its own moment as well, with Olaplex offering complete treatments and Harklinikken providing scalp analysis. On the recovery side, Ammortal brought an immersive Biohacking Lounge to the floor, and Sunlighten showcased its mPulse infrared sauna, combining heat therapy with red light. Lunch on day one was sponsored by Sweetgreen.

Beyond the booths, the event was built around hands-on,

16 FlexzoneLifeMagazine. com